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URL 5: Results of Bob Godlasky’s Survey of Las Vegas Viewers’ Attitudes and Preferences

URL 5: Results of Bob Godlasky’s Survey of Las Vegas Viewers’ Attitudes and Preferences (in Chapter 6, page 33. (483 words. Cum 1,432 words)

Time spent watching TV in hours—Men and women (all in %’s)

Ques-tions Total sample (%) Men

Less

than 1

Men

1-3

Men

More than 3

Men Total Women

Less than 1

Women 1-3 Women More than 3 Women Total
% of sample watching TV 100 18 14 3 3 17 35 13 65
Q 2: Has station preference

Yes

38 7 5 2 14 1 15 8 24
No 54 10 7 1 18 13 18 5 36
No opinion 8 1 2 0 3 3 2 0 5
Q 4: Has shown loyalty—seldom or never 50 15 7 0 22 11 14 3 28
Always or mostly always 50 3 7 3 13 6 21 10 37
Q 5: Feels politicians were im-posing on TV time—Yes 67 13 11 3 27 10 18 12 40
No 26 3 2 0 5 5 15 1 21
No opinion 7 2 1 0 3 2 2 0 4
Q 6: Has ill will toward politicians: Much 23 6 5 1 12 4 3 4 11
Moderate 22 5 2 0 7 0 8 7 15
Slight 15 3 1 1 5 3 6 1 10
Total 60 14 8 2 24 7 17 12 36
Q 7: Do stations put in excess ads? Yes 86 14 14 3 31 14 29 12 55
No 12 3 0 0 3 3 5 1 9
No opinion 2 1 0 0 1 0 1 0 1
Q 10: Where do excessive ads origin-ate? Nat-ional networks 30 3 3 0 6 5 9 10 24
Local

stations

49 10 10 3 23 8 17 1 26
Both 7 1 1 0 2 1 3 1 5
Total 86 14 14 3 31 14 29 12 55
Q’s 11, 12:

Who is at fault? Sponsor

13 5 3 1 9 0 3 1 4
Local stations 40 6 10 1 17 6 17 0 23
Both 33 3 1 1 5 8 9 11 28
Total 86 14 14 3 31 14 29 12 55
Q 13: Had ill will toward station: Much 23 7 6 1 14 1 5 3 9
Moderate 16 1 2 1 4 5 3 4 12
Slight 18 3 2 0 5 4 8 1 13
Total ex-pressing ill will 57 11 10 2 23 10 16 8 34
Q 14: Had ill will toward sponsor: Much 17 7 3 0 10 1 4 2 7
Moderate 13 0 3 0 3 3 1 6 10
Slight 17 3 1 2 6 2 7 2 11
Total ex-pressing ill will 47 10 7 2 19 6 12 10 28
Q 15: Had turned off program due to excess ads: Yes 55 9 10 3 22 8 21 4 33
No 31 5 4 0 9 6 8 8 22
Total 86 14 14 3 31 14 29 12 55

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